faqs

What is the promotion and how do I claim?

We are offering Grown Ups Free entry to top attractions in the UK and Ireland on promotional packs of Kellogg’s cereal between 01.01.16 – 30.06.17, valid when the voucher bearer purchases a full priced child or adult ticket at the attraction entrance.

Promotional packs of Kellogg’s can be found on shelf from January 2016 to July 2016.

To claim, simply cut out the voucher found on the side/back panel of your promotional pack and then present it at the admission kiosk at your chosen attraction and you will receive one free adult entry when you purchase a full price child or adult entrance ticket. You can find a list of all of the participating attractions on our promotional webpage.

This voucher features on promotional packs of Kellogg’s cereal and snacks.

Please note: one voucher entitles one free adult only when accompanied by a full paying adult or child. Vouchers cannot be used in conjunction with tickets purchased online/via the telephone.

Photocopies will not be accepted and vouchers can only be used once.

What is the online entry route and how do I claim?

This year we are offering Grown Ups Free online entry to top attractions in the UK and Ireland on promotional packs of Kellogg’s cereal between 01.01.16 – 30.06.17.
Printed on Kellogg’s cereal (either underneath the carton flap or on the base of the packet), will be a unique, one time only code that you can redeem online via www.merlinfun.com/kelloggs.

Entry is simple once on the website and customers should follow the necessary instructions.
Once the tickets have been booked, including what day and where relevant, time you are visiting the relevant Merlin attraction, prepayment of these tickets will be required. Following this, a printer is needed in order to print the attraction tickets.

Codes feature on promotional packs of Kellogg’s cereal only.

Online booking with codes can be used at all UK Merlin attractions apart from the Blackpool Tower circus.
SeaLife Centre and Sanctuary Bray, is the only ROI venue included in the online entry.

Using these printed tickets, you are able to scan your tickets and walk right through at selected Merlin Entertainments attractions (see www.merlinfun.com/kelloggs for details).

PLEASE NOTE: You must print your tickets at home and bring with you to the Attraction of your choice otherwise entry won’t be granted.

Photocopies will not be accepted and tickets can only be used once.

How long does the promotion run for?

The promotion will begin on 01.01.16 and vouchers will be accepted at The London Eye until the 27.05.16, and at all other participating attractions until 30.06.17. Promotional packs will be most readily available between January 2016 and July 2016. Promotional packs can sell quickly and are sold subject to availability.

Do I need to buy a pack of Kellogg’s cereal to claim the Grown Ups Go Free offer at the attractions?

Yes, to redeem the Grown Ups Go Free offer you must purchase a promotional pack of Kellogg’s cereal and cut out the voucher from the side/ back of the pack, or use the online code featured in cereal packs only.

Which Kellogg’s products will the promotion and Grown Ups Go Free voucher feature on?

You will be able to find a Grown Ups Go Free voucher on promotional packs across a range of Kellogg’s products. These include:

Cereal Brands

  • All Bran- 500g & 750g
  • All Bran Golden Crunch- 390g
  • Bran Flakes- 500g & 750g
  • Special K- 370g, 500g & 750g
  • Special K Variants- Red Berries 360g, Peach & Apricot 360g, Chocolate & Strawberry 360g, Chocolate Flakes 360g, Creamy Berry 360g, Fruit & Nut 410g and Oats & Honey 420g
  • Special K Granola- Fruit & Nut 450g and Apple & Raisin 450g
  • Crunchy Nut- 375g, 500g, 750g & 1kg
  • Crunchy Nut Variants- Clusters Honey & Nut 450g, Bites Nuts & Caramel 360g and Clusters Chocolate Curls 450g
  • Crunchy Nut Granola- Fruit & Nut 380g, Caramel & Nut 380g and Chocolate & Nut 380g
  • Corn Flakes- 250g, 375g, 500g, 750g & 1kg
  • Fruit ‘n Fibre- 375g, 500g & 750g
  • Rice Krispies- 340g, 510g & 700g
  • Coco Pops- 295g, 550g & 800g
  • Frosties- 500g & 750g
  • Krave- Milk Chocolate 375g & 650g, Chocolate & Hazelnut 375g & 650g, Chocolate Roulette 375g
  • Start- 375g
  • Ricicles- 450g
  • Variety- 8 pack

Snack Bars Multipacks

  • Nutrigrain Elevenses Bakes- Chocolate Chip 6x45g, Ginger 6x45g, Golden Oats 6x50g, Raisin 6x45g
  • Nutrigrain Fruit Bars- Apple 6x37g, Strawberry 6x37g
  • Nutrigrain Granola Bars- Oats & Honey, Chocolate Chip
  • Squares- Totally Chocolatey 4x36g & 8x36g, Chocolate & Caramel 4x36g , Marshmallow 4x28g & 8x28g and Chocolate Marshmallow 4x36g
  • Winders- Strawberry 6x17g, Strawberry & Apple 6x17g and Strawberrry & Blackcurrent 6x17g
  • Cereal Milk Bars- Coco Pops 6x20g, Frosties 6x25g and Rice Krispies 6x20g
  • Crunchy Nut Bars- Chocolate & Peanut Bars 4x35g and Chocolate & Raisin Bars 4x35g

Where can I buy promotional Kellogg's packs from?

Promotional Kellogg's packs are available in all major food retailers across the UK and RoI.

How old do I have to be to redeem my Grown Ups Go Free voucher or unique code?

One free entry will be awarded to an adult when purchased with a full priced child or adult entrance ticket.

Please note: one voucher entitles one free adult only when accompanied by a full paying adult or child. Children must be accompanied by an adult at all attractions, please see the full terms and conditions for details. Vouchers cannot be used in conjunction with tickets purchased online/via the telephone.

Adult is 12 and over at the Alton Towers Resort, THORPE PARK Resort, Chessington and Warwick Castle. Adult is 15 and over at SEA LIFE centres & Sanctuaries, Madame Tussauds Blackpool, The Blackpool Tower Dungeon and The Blackpool Tower Eye or The Blackpool Tower Circus. Adult is 16 and over at Shrek’s Adventure! London, LEGOLAND Windsor Resort, Madame Tussauds London, SEA LIFE London Aquarium, Weymouth SEA LIFE Adventure Park & Jurassic Skyline The London Eye and York and Edinburgh Dungeons. Adult is 18 and over at LEGOLAND Discovery Centre Manchester.

Can I use my Grown Ups Go Free voucher more than once?

No, you can only use your Grown Ups Go Free voucher once, and it must be surrendered at your chosen attraction at the admission kiosk.

You can only use your unique code online once; after this, the code will become void.

What are the terms and conditions for this promotion?

Full terms and conditions for this promotion can be found here http://grownupsgofree.kelloggs.co.uk/terms_conditions.html

Using your Grown Ups Go Free voucher

How do I claim my voucher?

The voucher is on the side or back panel of all participating promotional Kellogg’s packs. You can view the full list of participating attractions on the promotional website at www.kelloggs.co.uk/promotions (UK) or www.kelloggs.ie/promotions (RoI). Please cut out the voucher and take it to your chosen participating attraction on the day of your visit to receive one free adult entry when you purchase a full priced Child or Adult entrance ticket at the attraction entrance. Please check attraction opening dates and times before your visit.

Please note: one voucher entitles one free adult only when accompanied by a full paying adult or child.

Certain exclusion dates apply; please see terms and conditions for further details http://grownupsgofree.kelloggs.co.uk/terms_conditions.html.
The voucher cannot be used for advanced bookings including online/telephone bookings, you must purchase your ticket at the attraction entrance. Photocopies will not be accepted and vouchers can only be used once.

How do I claim my tickets with a unique code?

The unique code is printed on Kellogg’s cereal (either underneath the carton flap or on the base of the packet), that you can redeem online via www.merlinfun.com/kelloggs. Entering the code is simple once on the website and customers should follow the necessary instructions. Please note: THORPE Park has a new website platform and may take longer to load. Please be patient.

Once the tickets have been booked, including what day and where relevant, time you are visiting the relevant Merlin attraction, prepayment of these tickets will be required. Following this, a printer is needed in order to print the attraction tickets.

Using these printed tickets, you are able to scan your tickets and walk right through at selected Merlin Entertainments attractions (see www.merlinfun.com/kelloggs for details).

Online booking with codes can be used at all UK Merlin attractions apart from the Blackpool Tower circus.
SeaLife Centre and Sanctuary Bray, is the only ROI venue included in the online entry.

PLEASE NOTE: You must print your tickets at home and bring with you to the Attraction of your choice otherwise entry won’t be granted.

Photocopies will not be accepted and tickets can only be used once.

Where can I use my voucher?

You can use your Grown Ups Go Free voucher at one of the following attractions:

UK Attractions

  • Alton Towers Resort
  • LEGOLAND® Windsor Resort
  • LEGOLAND® Discovery Centre Manchester
  • THORPE PARK Resort
  • Chessington World of Adventures Resort
  • Warwick Castle
  • Madame Tussauds – London, Blackpool
  • The Blackpool Tower Attractions – Blackpool Tower Eye or Blackpool Tower Circus.
  • SEA LIFE centres & Sanctuaries – Bray (ROI), Birmingham, Gt Yarmouth, Loch Lomond, Weymouth, Blackpool, Gweek, Oban, Brighton, Manchester, Scarborough, Hunstanton, London Aquarium, Weymouth SEA LIFE Adventure Park & Jurassic Skyline.
  • Shrek’s Adventure! London
  • The Coca Cola London Eye
  • The Dungeons – London, York, Edinburgh, Blackpool Tower

Irish Attractions

  • SEA LIFE Bray
  • Aillwee Cave
  • Airfield Estate
  • Aqua Golf (at The Aqua Dome)
  • Brigit's Garden
  • Cork City Gaol
  • Delta Lazer and Adventure Centre
  • Funny Farm Adventures - Maize Maze
  • Hook Lighthouse
  • Leahy's Open Farm
  • Lifetime Lab
  • Lilliput Adventure Centre
  • Planet Entertainment
  • Red Viking Tours
  • Streamvale Open Farm
  • The Burren Centre
  • The Hunt Museum
  • The National Aquatic Centre
  • The National Wax Museum Plus
  • WaterfordTreasures - Bishop's Palace
  • Waterford Treasures - Medieval Museum
  • Wicklow's Historic Gaol

What are the Grown Ups Go Free voucher exclusions?

Voucher and codes are valid UNTIL 27th May 2016 at The London Eye, and 30th June 2017 at THORPE PARK Resort, Chessington, LEGOLAND Windsor Resort, the Alton Towers Resort, Warwick Castle, Madame Tussauds London or Blackpool, The Blackpool Tower Eye or The Blackpool Tower Circus, LEGOLAND Discovery Centre Manchester, the London, York, Edinburgh & Blackpool Tower Dungeons, SEA LIFE centres & Sanctuaries, SEA LIFE London Aquarium, Weymouth SEA LIFE Adventure Park & Jurassic and Shrek’s Adventure! London.

Top tip, August can be very busy at the LEGOLAND® Windsor Resort. Why not make the most of your visit at other times of the season, please check the attraction’s operating calendar available on LEGOLAND Windsor Resort’s website.

Voucher and codes EXCLUDE the following dates: 11th – 22nd January, 13th & 14th February, 25th - 28th March and 1st – 4th April 2016 at The London Eye, 9th October – 6th November 2016 at The Blackpool Tower Eye or The Blackpool Tower Circus (The Blackpool Tower Eye is open subject to weather conditions), 21st October – 31st October 2016 at THORPE PARK Resort, every Friday and Monday until Sunday 27th March 2016 and 29th – 31st October 2016 at The Blackpool Tower Dungeon, 28th – 31st October 2016 at The London, York and Edinburgh Dungeons and 1st -31st December at LEGOLAND Windsor Resort, 25th December 2016 and any events or concerts including Christmas themed events across all Attractions as well as any secondary attractions within the Attractions for which an additional payment is or may be charged.

2017 EXCLUSION DATES WILL BE AVAILABLE FROM THE END OF THE 2016 SEASON.

THE OFFER IS VALID FROM THE FOLLOWING ATTRACTION OPENING DATES: LEGOLAND Windsor Resort opens 11th March 2016, Chessington opens 18th March 2016, THORPE PARK Resort opens 17th March 2016 and Alton Towers Resort opens on the 19th March 2016. The Blackpool Tower Circus operating calendar varies throughout the year. Please check the attraction’s operating calendar available on its website.

PLEASE NOTE THE FOLLOWING 2016 SEASON END ATTRACTION CLOSURE DATES: Chessington closes on 31st October 2016, LEGOLAND Windsor Resort and THORPE PARK Resort close on 2nd November 2016, Alton Towers Theme Park closes on 6th November 2016.

PLEASE NOTE THE FOLLOWING CLOSING DATES & RESTRICTIONS FOR THE IRISH VENUES:
(online entry not available):
Aillwee Cave (closed 24th, 25th, 26th December & 1st January), Airfield Estate (vouchers not valid for the Christmas Experience), Delta Lazer and Adventure Centre (closed 24th, 25th, 26th December & 1st January), Funny Farm Adventures – Maize Maze (closed September to July), Hook Lighthouse (closed: 22nd – 25th December), Leahy’s Open Farm (closed 1st January to 28th February, weekdays throughout October and November, 25th December), Lifetime Lab (closed weekends September to May), Planet Entertainment (vouchers not valid Saturdays between 1pm – 5pm), Red Viking Tours (closed 1st November – 31st March), Streamvale Open Farm (closed November – March), The Burren Centre (closed 1st January to 10th March, and 1st November to 31st December), The Hunt Museum (closed 25th & 26th December, and 1st January), The National Wax Museum Plus (closed on 24th, 25th and 26th December), Waterford Treasures – Bishop’s Palace (closed 25th & 26th December, and 1st January), Waterford Treasures – Medieval Museum (closed 25th & 26th December, and 1st January), Wicklow’s Historic Gaol (closed during half terms and 3 weeks during December, check website for further details).

Aqua Golf, Blackrock Castle Observatory, Carrickfergus Castle, Cork City Gaol, Lifetime Lab, Planet Entertainment, Reptile Village Zoo, The Irish National Heritage Park and The National Aquatic Centre (all closed on 25th December).

PLEASE CHECK OPENING DATES AND TIMES BEFORE YOUR VISIT ON THE RELEVANT ATTRACTION WEBSITE. PLEASE NOTE YOU CANNOT BOOK ONLINE/VIA THE TELEPHONE WHEN USING YOUR GROWN-UPS GO FREE VOUCHER, EXCEPT FOR THE LONDON DUNGEON – ALL DATES SUBJECT TO CHANGE.

Is there a restriction on the number of vouchers that I can use?

There are no restrictions placed upon the number of times you may claim the Grown Ups Go Free offer at different attractions as long as each offer is redeemed using a new voucher and in separate transactions; one voucher can be used per person and per transaction.

Please check the promotional website at www.kelloggs.co.uk/promotions (UK) or www.kelloggs.ie/promotions (RoI) for any further restrictions to avoid disappointment.

Is there a restriction on the number of unique online codes that I can use?

There are no restrictions placed upon the number of times you may claim the Grown Ups Go Free offer at different attractions as long as each offer is redeemed using a new unique online code and in separate transactions; one code can be used per person and per transaction.

Please check the promotional website at www.kelloggs.co.uk/promotions (UK) or www.kelloggs.ie/promotions (RoI) for any further restrictions to avoid disappointment.

Do I need to use my voucher on a particular date or time?

You must use your Grown Ups Go Free voucher during the valid promotional period which runs from 01.01.16 – 30.06.17 or before the 27th May 2016 at The London Eye. You must redeem your grown-ups go free voucher before 30.06.17 (inclusive). Dates and times do vary per attraction, so please check the promotional website at www.kelloggs.co.uk/promotions (UK) or www.kelloggs.ie/promotions (RoI).

Do I need to use my printed ticket from my unique code on a particular date or time?

You must use your Grown Ups Go Free unique code during the valid promotional period which runs from 01.01.16 – 30.06.17 or before the 27th May 2016 at The London Eye. Dates and times do vary per attraction, so please check the promotional website at www.kelloggs.co.uk/promotions (UK) or www.kelloggs.ie/promotions (RoI).

When using your unique code online, you will be asked to choose a particular day to use your tickets. The tickets can only be used on the day you have booked.

If your chosen venue requires you to choose a time slot when booking online, then your tickets can only be used during the time slot you have chosen.

How do I choose which attraction to visit?

Once you have a Kellogg’s Grown Ups Go Free voucher or unique online code, look for your favourite participating attraction on the promotional website www.kelloggs.co.uk/promotions (UK) or www.kelloggs.ie/promotions (RoI). You will also have the chance to learn more about each attraction including details of the facilities.

What age are an adult/ child?

The age of an adult/child varies according to the attraction. Please check with your chosen attraction prior to visiting on the attraction website.

Please note: Children must be accompanied by an adult at all attractions, please see the full terms and conditions for details. Vouchers cannot be used in conjunction with tickets purchased online/via the telephone.

How much will a child/adult’s entrance ticket cost?

The price of a child/adult entry ticket will vary depending on your chosen attraction and reflect their current rates. You are advised to check with them before visiting on the attraction website.

Redemptions

The attraction will not accept my Grown Ups Go Free voucher. What should I do?

Please make sure that you are only visiting your chosen attraction with a Kellogg’s Grown Ups Go Free voucher during the valid promotional period (between 01.01.16 – 30.06.17 inclusive). Please make sure your chosen attraction has not placed any further restrictions on the usage of vouchers by visiting the promotional webpage www.kelloggs.co.uk/promotions (UK) or www.kelloggs.ie/promotions (RoI).

The attraction will not accept my Grown Ups Go Free ticket which I printed using my unique code. What should I do?

Please make sure that you are only visiting your chosen attraction with a Kellogg’s Grown Ups Go Free ticket during the date and where applicable, time that you booked online.

Please make sure that you are only visiting your chosen attraction with a Kellogg’s Grown Ups Go Free ticket during the valid promotional period (between 01.01.16 – 30.06.17 inclusive). Please make sure your chosen attraction has not placed any further restrictions on the usage of vouchers by visiting the promotional webpage www.kelloggs.co.uk/promotions (UK) or www.kelloggs.ie/promotions (RoI).

I cannot access the online Kellogg’s Grown Ups Go Free attractions site. What should I do?

Please check that you are connected to the internet and that your connection is working properly.

Please note: THORPE park Grown Ups Go Free landing page is a new website and may take longer to load. Please be patient.

If you are still experiencing difficulties, please contact the Kellogg's Careline, on 0800 626066 in the UK or 1800 626066 in the RoI between 9:00am and 5:00pm, Monday to Friday, excluding Bank Holidays.

General

Do I require ID to redeem my Grown Ups Go Free voucher or pre-paid ticket from the online entry?

No, you do not require ID to redeem your Grown Ups Go Free voucher or pre-paid ticket. Vouchers can only be redeemed when accompanied by a person purchasing a full priced one day child or adult entrance ticket, on the date of entry at the attraction entrance.

Please note: one voucher entitles one free adult only when accompanied by a full paying adult or child.

I will need mobility requirements on my visit, what should I do?

Please contact your chosen attraction by phone or by visiting your chosen attraction’s website.

How does the Grown Ups Go Free voucher or code work with concessions and pre-paid tickets?

The voucher or code cannot be used in conjunction with any other offer or concession or with pre-purchased tickets and can only be used when purchasing a full priced one day child or adult entrance ticket on the date of entry at the attraction entrance (except at the London Dungeon), or via the online entry with a unique code.

Does the Grown Ups Go Free voucher guarantee entry?

In the unlikely event that the attraction reaches full capacity, all further guests, including Grown-Ups Go Free voucher holders, will unfortunately not be able to enter the attraction.

Does the Grown Ups Go Free unique online code guarantee entry?

In the unlikely event that the attraction reaches full capacity, all further guests, including Grown-Ups Go Free printed ticket holders, will unfortunately not be able to enter the attraction.

However, if your chosen venue requires you to book a time slot, then you will be guaranteed entry into that time slot.

Please note: in unforeseen circumstances, all of the Attractions reserve the right, in their absolute discretion, to refuse entry and to close and/or alter all or any part of the facilities including closure of rides and/or Attractions and removal of figures for technical, operational, health and safety or other reasons including overcapacity. Please note The York Dungeon does not have a ride feature available.

Are the attractions open all year round?

Please refer to the individual attraction website for opening and closing dates as some attracions are seasonal. Please also visit the promotional webpage to check for any further restrictions.

Can I sell a Kellogg’s Grown Ups Go Free voucher or code on Ebay and other internet auction sites?

No, resale of the Grown Ups Go Free voucher or code is strictly prohibited, any purported transfer or sale of the voucher will render it void.

I’ve collected more than one voucher or code, can I make multiple visits to the same or differing attractions?

Yes, provided you have a new voucher or code and are accompanied by a full paying child or adult per visit. Each voucher or unique code is only valid for one free adult entry and only one voucher or unique code can be used per person and per transaction.

I have a question that isn't answered here, who can I speak to?

You can contact the Kellogg's Careline on 0800 626066 in the UK or 1800 626066 in the RoI between 9:00am and 5:00pm, Monday to Friday, excluding Bank Holidays.

Alternatively if you have a question that relates directly to the facilities at a Merlin Entertainments Attraction, please contact them on 08714232190 (calls cost 13p per minute plus network extras) or visit the attraction website. Please note: Vouchers cannot be used in conjunction with tickets purchased online/via the telephone, you must purchase your ticket at the attraction entrance in order to use your grown-ups go free voucher.